Denim Day 2024

The Denim Day Campaign began in response to an Italian Supreme Court decision overturning a rape conviction on the argument that the victim's tight jeans would have required her to help take them off, and this indicated consent. In response, the women of the Italian Parliament wore jeans in solidarity with the victim the next day. 

Join us this year and stand up against rape, stand up against the rape culture of being a victim because of what the survivor did or didn't wear! LOUD & PROUD  we #STARTBTBELIEVING 

PARTICIPATE by collecting donations to wear jeans at work, a denim ribbon, a Denim Day bracelet, or a limited edition James House Denim Day t-shirt with a $25 minimum donation.